OVO, the Lippo Group's digital payment service, ranked second among the 715 most popular brands in Indonesia, with a score of 80.5 from a maximum of 100 on the 2019 YouGov Brand Index. (JG Photo/Dion Bisara)

OVO Tops Brand Image Survey Among Fintech Peers

BY :FERIAWAN HIDAYAT

OCTOBER 23, 2019

Jakarta. OVO, the Lippo Group's digital payment service, has clinched a top spot among local financial technology companies in terms of public image, having been viewed mostly positively, according to a recent survey by YouGov, a London-based research company. 

It ranked second among the 715 most popular brands in Indonesia, with a score of 80.5 from a maximum of 100 on the 2019 YouGov Brand Index. 

"OVO is grateful for the community's positive appreciation of its products and services. It is our aim to continue increasing the public trust and convenience in digital transactions," OVO managing director Harianto Gunawan said on Wednesday. 

The YouGov Brand Index survey was conducted among respondents aged 18 to 34 between Sept. 1 last year and Aug. 31 this year to assess brands with the most positive image based on word of mouth.

Respondents were asked about their perceptions of brands and whether they had discussed these with anyone within that period. 

This score took into account consumers' positive perceptions of OVO from advertising, news or word of mouth, and how often OVO was part of their daily conversations, either through personal discussions or on social media.

The popularity of the digital payment and financial services company has only increased over the past two years, since the start of OVO's strategic cooperation with online-based ride-hailing service Grab and e-commerce platform Tokopedia.

Rudiantara, in his capacity as communication and information technology minister at the time, said earlier this month that OVO had become another Indonesian unicorn – a digital startup with a valuation of more than $1 billion. It was also the first local digital payment and financial services company to reach this benchmark.

"The statement by Mr. Rudiantara was a great honor for OVO. Our achievements cannot be separated from the strategic cooperation with two unicorn companies, Grab and Tokopedia," Harianto said. 

"Moreover, significant infrastructure growth also helped accelerate the adoption of technology in various parts of Indonesia. For us, this is an incentive to innovate more actively to serve Indonesia better," he said.

The Jakarta Globe is affiliated with the Lippo Group.

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